Storybook: Potion Label Research

As the pages in my concertina storybook are going to be in the shape of potion bottles, I have conducted research into potion bottle labels and typography from the 1800’s, around the time that Alice in Wonderland was originally written.

I have found the following images which I will use as inspiration:

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I found this image of title pages of black and white films. I will take inspiration from these fonts in my medicine labels.

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The above images are scans from circus posters, hotel luggage labels and medicine bottle labels from the 1800’s. The is a distinct theme in the genre of typography used which I would describe as quite gothic. A lot of the fonts are serif, and those which are not feature a both thin and thick parts to the lettering. Many of the fonts look custom, as the feature particularly intricate elements of pattern. The borders of the pages are patterns in some cases and plain rectangular in others, however the majority do have a border. Lots of the titles are underlined, and those which aren’t are freely experimental placed diagonally and on a curve. Many of the titles and main piece of text have some sort of design behind them, some look like a scroll, others like a stamp, a picture frame or simply a patterned outline. I hope to experiment with all of these things and trial elements of everything I have discovered and described on the reverse side of my book pages.


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