Innovative Packaging Designs

I read a Brightside article on Facebook that was named “20 Cool Packaging Designs That Make You Want to Buy Them All”. I loved some of these designs and have not seen anything like them, and so these are a few of my favourites.

Kazuaki Kawahara of Latona Marketing Inc. designed this toilet roll packaging for scented toilet paper. I think this packaging is vibrant and inviting, looking as if it packages something much more fun and delicious than toilet paper. Having said that, it would make me want to try out their item and it would certainly brighten up your bathroom!

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Ahhaproject’s designs created this soap that is on a stick, like an ice cream. I think this is clever for avoiding soap slipping out of your hands in the shower or bath, and it does make it look much more inviting and interesting. It was becoming quite clear at this point in the article that things appear more attractive to us if they resemble delicious foods!

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The next design is probably my favourite. The designers at the German advertising agency Kolle Rebbe developed a package for their ‘Magic Tape’ which makes the tape appear invisible, using a tactfully placed thin mirror tilted inside the box. The tape itself was located behind, thus creating the visual effect of an empty box.

Canadian designer Laurence Grégoire had the idea to package coloured pencils in a way that required almost no packaging. The pencils were attached together like chop sticks; to use a pencil simply break one off.

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I love the appearance of these perfume bottles. The dull colours with the gold outline, indicating the ‘wild fragrances’ inside pair together beautifully. The wooden lid adds a rural feel to the product, relating back to its organic origin. They were designed and bottled by Indicate Design Group agency.

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